Mt. Vernon, New York

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The ubiquitous asterisk flourish.  Shows up a lot in taco shop signs, here it is more  a 50’s Americana reference.  The solid black shadows are notable.  If food has a shadow, the image has left the realm of food-as-concept and is meant to represent an actual food object.  Do certain areas of the country, or certain social classes consider food as object, while for others food is represented as a concept?  Maybe we can tell by tracking the presence of the shadow in food signs.  The lines here are those of a professional sign painter of the old school, confident and practiced.

(Fruit and Vegetable Market.  Cedar Street & Fleetwood Avenue)

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