Half Moon Bay, CA

Whatever Chef Pepe’s hand is used for, it has seen a lot of action. But staying on topic (hand-painted food signs), the sandwich is competently rendered, a confident and inviting symmetrical splay. The surface of the toast is very credible. The flowing text banners, the corner embellishments and pointing hand instead of arrow all indicate a Victorian, or at least “historical” identity. Though it’s a little hard to concentrate with Chef Pepe standing there.

(photo by J. Eichman)

San Francisco, California

Oh say, here’s another that references a landscape, and this also includes produce. I wonder if there’s something about produce that makes one want an expansive field of vision. (Fillmore Street)

San Francisco, California

This informational painting highlights the tools and techniques of Italian delicatessenship.  Stylish pedestrians on Chestnut St. in the Marina District are not just looking for sustenance but for food that has been stretched, sliced, tweezed and rolled with specialty rollers made by grandparents in home-countries.  In other words, this sign in not selling ravioli, but artisan-ness.